✨ Light That Reflects Nature’s Beauty ✨
Lumière & Co. redefines the art of candle making, blending nature-inspired design with sustainability and timeless elegance. Each element of this brand identity reflects the tagline: “Sustainable Handcrafted Organic Elegance.”
Drawing inspiration from tranquil forests and vibrant flower fields, this brand is for those who cherish eco-conscious living and the artistry of handmade creations.
Highlights from the Branding Package
🌿 Logos & Monograms
• Primary Logo: A harmonious blend of serif typography with organic flourishes, evoking natural beauty.
• Secondary Logo: A streamlined version, ideal for packaging and small formats.
Monogram: Wax-seal-inspired, merging tradition with modern sophistication.
🌿 Visual Identity System
• Color Palette: Soft, earthy tones—symbolize nature and tranquility.
Typography: An elegant serif font paired with a clean, modern sans-serif for a balanced, contemporary feel.
Patterns:
• Pattern 1: Delicate botanical illustrations for a natural touch.
• Pattern 2: Minimalist geometric motifs, perfect for versatile use.
🌿 Packaging Design
• Candle Jar Labels: Minimalist and refined, highlighting the handcrafted and organic nature of the product.
• Outer Box Design: Embossed details and subtle patterns elevate the unboxing experience.
• Thank you/Gift Card: Thoughtfully designed, emphasizing sustainability and proper use.
🌿 Carry Bags
• Premium Jute and Paper Gift Bags: Featuring elegant branding, these eco-friendly bags are perfect for gifting and reinforce the brand’s commitment to sustainability.
• Branded Stickers & Tags: Add a personal, artisan touch to every purchase.
🌿 Applications
• Social Media Templates: Beautifully designed posts and stories with botanical elements and earthy tones.
• Website Mockup: A storytelling-focused layout that highlights the inspiration and craftsmanship behind each product.
🌿 Employee ID & Uniform Design
• Employee ID Cards:
Features the brand’s monogram and earthy tones, with a clean and professional layout.
Uniforms:
Simple yet elegant, featuring earthy tones (sage green or warm beige) and the primary logo embroidered subtly on the chest. Comfortable and functional while maintaining a polished and cohesive appearance.
Extended Branding:
• Delivery vehicle: Designs for cohesive branding on the move.
• Stationery:
The Lumière & Co. Experience
Every design element tells a story—of sustainability, nature, and the artistry of handcrafted candles. Lumière & Co. is more than a brand; it’s an emotional connection, a flicker of light that embodies care for the planet and appreciation for the finer things in life.
💡 “Sustainable Handcrafted Organic Elegance.”
🎨 Tools Used: Adobe Illustrator | Photoshop | Figma
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